We strongly encourage all of our clients to develop and consistently implement an email marketing plan to build a relationship with their constituency. Having a website is the equivalent of an online headquarters, but email is a powerful vehicle for drawing people to that headquarters and inspiring them to take action.
While there are many uses for email – event invitations, thank you notes, requests for donations or volunteers, press releases, etc. – the “must-have” for every campaign or organization that relies upon volunteers and contributions is a consistently published, thoughtful newsletter. Executed well, this publication strengthens the relationship between the organization and supporters, resulting in more donations and more volunteers, in addition to building the universe of supporters.
For newsletter development, we offer two approaches: one for clients that want a jumpstart, but then plan to create their own content and regularly publish a newsletter; and a second approach for clients that prefer to transfer that entire ongoing workload to us.
Newsletter Jumpstart
Everything you need to start your email marketing campaign:
- Design and layout of HTML formatted email template.
- Easy to use template facilitates future issues.
- Subscribe/unsubscribe function in each email. Manages the subscriber lists, adding everyone who signs up and removing those who request removal.
- Subscription box placed on your website that automatically updates the subscriber list.
- Support for multiple mailing lists.
- Setting up email to be sent from any valid email address pertaining to the campaign/organization (i.e., CandidatesName@candidateswebsite.com).
- Uploading your existing email address file (.csv or Excel format) to the database.
- Publishing the first issue of your newsletter
- You provide the content; we’ll edit it to maximize its effectiveness in this medium.
- Incorporate links to your website.
- Send first issue to your list.
Custom Newsletter Publishing
Many organizations find that regularly publishing a content-rich newsletter requires both time and skills that they just don’t have. Campaign Superstore fills that void, designing and executing a regularly scheduled custom written newsletter, This program includes everything in the Jumpstart described above plus:
- Development of an editorial calendar, updated regularly to reflect current needs.
- Drafting the copy for each newsletter issue, based upon input provided by the client.
- Incorporating the approved copy into the formatted email and sending on the scheduled date.
Need to Build Your Email List?
We can:
- Expand your email list through appending email addresses to the voter file.
- Develop a campaign to build your list.
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