Successful online fundraising requires more than the ability to take credit card donations and constant pleas for money.
If you walked up to a complete stranger on the street and asked them to give you $25 or $100, would you expect them to put their hand in their pocket and hand it to you? Of course not! But, this is the extent of many political fundraising efforts. So, it should not be surprising that many efforts are unsuccessful.
What if you called a friend and explained that you had fallen on hard times and needed money to buy food for your family? Would the friend be happy to give you $100 to help? Sure. Because, you have an existing relationship and you have explained a very compelling reason for needing the financial help.
If you devote significant efforts to building a relationship with supporters, you will increase their willingness to contribute both time and money. Online media is ideal for building these relationships because it is economical and interactive.
Many creative and effective elements can be incorporated into a fundraising campaign:
- Email marketing and newsletters
- Online surveys
- Podcasts
- Web conferences
- Online video
- Search engine marketing
- Social networking (YouTube, Facebook, MySpace,etc.)
- Website Ads
- Newsletter Ads
Call us to develop your fundraising plan
Call Toll Free 1-888-486-8156
